Table of Contents
Introdcution
An email campaign takes time to implement. It’s especially not sustainable to write and design one email every day. This is where the correct email marketing automation platform comes in handy. It ensures you are contacting your target clients at the appropriate moment and frees up a lot of your efforts. It does pay you since it enables you to produce more interesting and pertinent material. With the correct email automation platform, businesses have significantly grown their income and decreased their marketing expenses.
In this infographic, we will explore the benefits of email marketing automation over conventional strategies. It will ensure your faith in automation tools.
Email marketing automation
Email marketing automation is the sending of emails after a certain period of time or in response to a specific consumer action. If you want to generate more leads and boost your sales, these tools can be very useful.
- Cold emails
- Welcome emails
- Follow-up emails
- Drip campaigns
- Cart reminders
- Event reminders
- Re-activation emails
- Product recommendations
Businesses use email automation software to accomplish a range of objectives.
- Automating follow-up emails raises the reply rate by 260%.
- Automating lead generation with timely emails can result in a 20% or greater ROI increase.
- Compared to broadcast messages, it yields 162% higher click-through rates and 71.5% higher open rates.
- After just six months of use, 65% of marketers reported seeing results from marketing automation.
- Email automation increases a company’s chances of sending relevant content by 136%.
- Marketers may repurpose 71% of content with its assistance that would have otherwise been wasted.
Use Email Marketing Automation for increased ROI.
- Relevant emails generate 19X more ROI than general ones.
- Personalized emails drive 7x higher revenue than non-personalized content.
- Transactional email increases ROI by 1-4% in the long run.
- Birthday emails increase conversion rates by 70% compared to promotional emails.
- Welcome emails are 87% more effective than newsletters.
- Nurtured leads make 48% larger purchases than non-nurtured ones.
Why do you need Email Automation Tools?
- Using email automation solutions can help you in the following ways:
- Time-saving: They eliminate the headache of having to send emails by automating the procedure.
- Personalization: You can customize emails to each recipient’s preferences, which increases their readability.
- Consistency: You can ensure that crucial conversations are not missed by sending emails on time.
- Analytics: You may improve your email strategy by using them to get information about who opens your emails and what content interests them.
Conclusion:
In conclusion, email marketing automation can tremendously help you, as an eCommerce store owner, stay engaged with your customers while increasing conversions and boosting sales significantly.
Content Writer at Download Lead Data
Asifa Khanum is a content specialist at Download Lead Data. I fulfilled roles in marketing that shaped her interest in finding innovative solutions to modern-day problems.