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b2b Marketing database
B2B marketing database literally means business-to-business data. It refers to any information about another business and the people in that business. This is data that a B2B startup can use to market its products or services to another business effectively. B2B data mainly targets key decision makers in a particular company for one obvious reason. You see, your role as a B2B marketer is to influence your leads’ purchasing decisions.
1.1 What are the different stages of B2B marketing database?
As your business scales, the need for high-quality B2B Marketing database to unlock exponential growth increases. But, with this increase in volume comes an increase in complexity when it comes to data ingestion and management. A B2B marketing database aggregates business marketing information that organizations can use to identify and target their most promising prospects. marketing databases are the best way to enrich your internal records, identify most promising prospects.
Demographic data
- The demographic B2B data is all about enabling you to get your foot through the door by helping you to know your audience truly. This data type equips you with insights like:
- Name
- Phone numbers, email addresses, and other corresponding contact information
- Residential address
- Updated employment records
- An inventory of skills, qualifications, and education
Firmographic data
- The clue is right there in the name. Let’s say that your business provides niche services specifically tailored to meet the needs of another industry. In this case, you’ll need access to reliable firmographic data. You’ll acquire access to the following data fields:
- The name and revenue of the business
- The location of the business
- The industry that the company operates out of
- The business size and number of employees
Chronographic data
- While you won’t essentially find this B2B data type in most B2B email lists, this data can equip you with extra knowledge – one that firmographic data cannot provide. For instance, you’ll know how many times your target company has changed locations.
- The company’s hiring processes and trends
- The company funding
- Where do the funds come from?
- Acquisition history
Technographic data
- Technographic data is primarily concerned with the tools and technologies that businesses use in their day-to-day operations. Specific data fields would include information related to:
- Features
- Integrations
- Technologies (Hardware and Software)
- Specific tools
Intent data
- Refers to prospects online behaviour that indicates their readliness to buy,including:
- If they’re investigating your company or a competitor
- Whether or not this indicates an intent to buy
1.2 Why you need an accurate B2B marketing database?
Having a B2B marketing database is not enough. If the database is inaccurate, then it might cause additional problems resulting in ineffective B2B marketing efforts. Incorrect contact information or lack of sufficient information might result in losing potential clients.
In a highly competitive landscape, a database may not be an accurate image of a customer or lead. In situations like employee turnovers, the existing contact list becomes outdated.
1.3 What are the challenges of B2B keyword research?
Targeting the right audience
You need to know the decision-makers in the company vs. the people actually using your product or service. the executives might have different needs and questions than the marketing manager using the software after it is purchased.
Low Search Volume
Small keyboard database
Most SEO tools do not have the right keyword database for these niche topics and wil simply present no results even though people are searching for them.
1.4 How to create a B2B marketing database?
Step 1 – Determining Customer Base
Determining the ideal customer is a crucial first step to create a B2B contact list. This can be done by analyzing the customer, analyzing the behavioral patterns of the customer, and identifying distinct features of the target group.
Step 2 – Getting an effective lead source
Building your own lead list or buying one – both can be viable options. You just have to pick the one that’ll suit your needs. To build your own lead list, you can rely upon your marketing database or CRM. However, before buying a lead list, evaluate and analyze the efficacy of the list. More on this in later sections
Step 3 – Segmenting Your Prospects
Segmenting your prospect list will allow you to target your ideal segments effectively. Identifying the potentially profitable group of prospects will also allow you to gain more prospects who are similar to the target group.
Step 4 – Organizing Data of Leads
Spreadsheets are a blessing when it comes to compiling large sets of data. Your spreadsheet template should contain information such as title, name, contact number, email address, location, lead source, and remarks.
1.5 Do you buy or license your B2B marketing data from other providers and aggregate it?
Most B2B marketers have no idea how incestuous the B2B data community really is. When data providers aggregate other companies’ data, they typically have no control over its quality, know when the records were last validated or even have truth sets of data they can use for validation. There is also often a lag since these data providers must aggregate data from other companies.
This delay is extremely important for the quality of the data set. B2B data typically attenuates by 2-3% every month, meaning that its accuracy declines monthly as people change jobs. That extra lag can add up to 10% or 20% of a data file being incorrect by the time it’s purchased by a marketer.
Conclusion
B2B marketing databases are normally more reliable than the B2C ones since based on public data they are les random, obviously taking for granted that we are dealing with supplier companies that working in good faith and that fully respect all the dictates in the matter of privacy and data management.
